Projects
For the past few years I have been a Creative Director for an igaming company in Asia, and here are some of the projects I have been working on.
HappyLuke
Creative Direction / Project execution
Our main brand, targeting Thailand, Vietnam and India. Happyluke is one of the trusted online casinos in these markets. I provider creative direction since the creation of the brand and its growth in the past 9 years, creating marketing collaterals, Landing pages, as well as site revamps and modernizations.
Live Casino House
Creative Direction / Project execution
Our second brand, geared towards a more serious players, from it's conception 5 - 6 years ago to its launch in Thailand. Then opening other markets like Vietnam, Japan and India to this day. Live Casino house has been like the opposite of HappyLuke both in looks as well as target demographics giving us a wider reach.
Live Casino House free
Creative Direction / Project execution
A play for free site built solely for the Japanese market. LCHFree is primarily and acquisition tool, targeting "to be" players. Lead the team that worked on conceptualization up to the initial site build. Producing all original artwork as well as site specs before handing over to back end developers for functionality.
HappyLuke Reactivation Wheel
Creative Direction / Project execution
An interactive site, aiming to reactivate churned players giving them an incentive to restart their winning ways.
Card Master
Creative Direction
One of HappyLuke's gamification feature. An interactive way of giving away bonuses onsite. This get's a reskin often based on market holidays and events.
